Police.US.ORG is a website which relies heavily on fake reviews to promote itself. The platform has received numerous complaints for its poor services.
However, instead of improving itself, Police.Us.Org uses fake reviews, an illegal marketing tactic, to promote itself.
The following review explains how this fraudulent company uses black-hat marketing tactics to bury the complaints it has received from consumers.
About
You can get information from public databases through police.us.org. They cannot guarantee these findings because they do not manually enter the data into the databases. For the records offered on their website, there is a price. Police.us.org do not guarantee that any of the information on its website is correct, comprehensive, or up to date.
Police.us.org reserve the right to make changes to the information on its website at any time and without prior notification. Also, Police.us.org do not guarantee that the documents will be updated, nevertheless.
Exposing the Fraudulent Practice of Fake Reviews with Police.Us.Org as an Example
The advertisement screams, “Write Reviews Get Paid.”
This might sound like the stuff of theatrical critics’ fantasies, but Craigslist’s “Earn $5 for Yelp review” puts paid to that idea.
The murky side of the internet reviews business has drawn click farms in Bangladesh, attorneys in London, and the attorney general of New York. The UK’s Competitions and Market Authority (CMA), which is also launching an inquiry and considering future action, is exercising its consumer enforcement powers. To coincide with Britain’s one-year leadership of the International Consumer Protection and Enforcement Network, which begins on July 1, the CMA is also proposing a global project on online reviews and endorsements. These new crowdsourced internet yellow pages are big business.
Companies Like Police.Us.Org Use Fake Reviews to Bolster Their Web Presence
We used to maintain a stiff upper lip and keep our internet sentiments to ourselves. Then, in 1994 and 1995, Amazon and eBay appeared, bringing with them our custom of posting online our happiness or displeasure with each new purchase.
Nowadays, we gauge our success and that of our companies using an economy of likes, following, and stars. In July of last year, one in sixteen internet users visited TripAdvisor.com.
139 reviews are added to the website every minute. Because of its affiliation with Google, Trustpilot offers many of the ratings that appear alongside search engine results. Yet in the first three months of 2015, 142 million people visited Yelp thanks to its 77 million reviews.
The Performance Phobia of Police.Us.Org
According to Charlo Carabott, general director of Mazuma Mobile, a Watford mobile phone recycling firm, “negative reviews are the most valuable since they continue to question our methods and teach us more about what our consumers desire.”
He claims that after publicly responding to an initial wave of unfavorable reviewers, his business now has 100,000 reviews and a TrustScore of 9.8 out of 10.
But for every company like Mr. Carabott’s, there is another that receives a more unfavorable response. Some people will even go back and sue their detractors. Others write fictitious reviews and disparage their rivals. 2014, Yelp was sued by London-based Pimlico Plumbers for “defamatory and nasty” ratings.
Clearly, Police.Us.Org is one of them as well.
The Increasing Reliance of People on Reviews and How Police.Us.Org Abuses It
According to what I’ve observed, between 10 and 30 percent of online evaluations are phony, according to a former investigator with the office of the New York Attorney General who did not want to be identified. The usual company that boosts ratings by writing falsely good ones has either few reviews or a recent influx of unfavorable ones. Moreover, businesses vandalize, post fictitious bad reviews, and harass their rivals.
According to James Westlake of Trustpilot, “At the present, we will have about 3% of the reviews that are reported, either proactively by users or by ourselves.” He continues by stating that one new review is posted on the internet every five seconds. Chains are less likely to post phony good ratings than independent enterprises.
Book(ing) ratings
Recent graduates in computer science from developing nations like Bangladesh, India, and the Philippines make up a large portion of scammers. They can quickly fake an IP address, but managing this on a large scale without setting off alarms is more difficult. Moreover, websites like Yelp have used more sneaky techniques to tease out illegal behavior by pretending to be scammers or companies looking to recruit them. If individuals who were captured cooperate, it is another source of knowledge on the dark arts employed by the opposition.
How to Identify Fake Reviews (With Police.Us.Org as an Example)
-Seek specifics in writing. Reviewers should stay away from writing amorphous narratives about a product or customer service experience. Give reviews with detailed descriptions of the quality of the product or service more credence.
-Avoid accounts with only one review. On review websites, you can see which other reviews a person has posted by clicking on their profile.
-Be wary of reviews that use poor English. Several evaluations read as though they were translated from a foreign language, even though genuine customers may not be overly concerned with spelling and punctuation. Give reviews that are written in clear, grammatically correct English more weight.
-Reviews that are loaded with verbs, adjectives, exaggeration, and praise without any qualifiers should be ignored.
-Check to see if the reviewer’s purchase was verified. There are techniques for Amazon and Trustpilot to verify that a customer who posted a review for a product bought it, however, this system can be gamed.
-Look for product and company recommendations in reliable media. Consider Which? rather than consumer review websites, like MoneySavingExpert.com.
-Carry out extensive study. Go past page one of Google search results to gain a better picture of a company’s reputation. User evaluations posted on consumer forums where they have regularly interacted with the community can offer deeper insights than reviews posted online.
The Automated Reply: Obvious Red Flag of Police.us.org
They just Copy Paste their reply and don’t even have time to look at what the person has written. These things make their reply less valuable.
Conclusion
Paid reviews are biased and misleading. Never believe any of them blindly. Sometimes positive reviews can be too good to be true. Be very mindful while reading them and follow the things given on how to spot a fake review.
Due to these reasons, it would be better if you avoided doing business with Police.US.Org. The company doesn’t have any solid marketing and instead of relying on satisfying customers, they use deceit and fraudulent marketing tactics.
Hence, you should be extremely wary of Police.Us.Org. There are plenty of examples of companies that use fake reviews such as Hostmine Ltd, Chris Capre and Dattoli Cancer Center.
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